Technology and communication connection: benefits and shortcomings
You can not imagine your world without technology. Today it is one of the essential things that the world needs. Technology refers to the practical application of scientific knowledge for a purpose.
Social media marketing vs Digital advertisement
Social media marketing (SMM) (also known as digital marketing and e-marketing) is the use of social media platforms on which users build social networks and share information to build a company's brand, increase sales, and drive website traffic.
Search Engine Optimisation SEO, is it still important?
SEO stands for Search engine optimization. It is a set of rules for optimising your website so that it can achieve higher rankings in search engines; organic results. It`s the process to follow to increase the visibility of your website in search engines...
Social media impact on marketing strategies
The Social Media have changed the power structures in the marketplace; evidence points to a major power migration taking place and to emergence of a new breed of powerful and sophisticated customer, difficult to influence, persuade and retain.
Is social media marketing being used to its highest potential in Albania?
The Internet has brought about significant changes to the Albanian media ecosystem too. The number of communication and information actors and platforms in the country has multiplied.
Here are the key reasons why PWA will take over Native Apps
Progressive Web Apps is a javascript technology that enables a user of your website to download it as an app on their device. A PWA allows faster access to your web pages because the technology optimises their performance.