Social media marketing

Social media marketing (SMM) (also known as digital marketing and e-marketing) is the use of social media platforms on which users build social networks and share information—to build a company's brand, increase sales, and drive website traffic. In addition to providing companies with a way to engage with existing customers and reach new ones, social media marketing (SMM) has purpose-built data analytics that allow marketers to track the success of their efforts and identify even more ways to engage.

Social media marketing (SMM) uses social media and social networks—like Facebook, Twitter, and Instagram to market products and services, engage with existing customers, and reach new ones.

The power of social media marketing comes from the unparalleled capacity of social media in three core marketing areas: connection, interaction, and customer data.

Social media marketing has transformed the way businesses are able to influence consumer behaviour from promoting content that drives engagement to extracting personal data that makes messaging resonate with users.

Because social media today is so ubiquitous, marketing techniques using these platforms are extremely important for businesses.
 

Digital advertisement

Digital advertising refers to marketing through online channels, such as websites, streaming content, and more. Digital ads span media formats, including text, image, audio, and video. They can help you achieve a variety of business goals across the marketing funnel, ranging from brand awareness to customer engagement, to launching new products and driving repeat sales.

The field of digital advertising is relatively young, in comparison to traditional channels such as magazines, billboards, and direct mail. The evolution of advertising isn't just about what the ads look like or where they appear, but also the ways they're built, sold, and measured.

There are many reasons that digital ads are a crucial part of any business's marketing strategy. Maybe the most important one is that consumers are spending more and more time connected to the Internet through their computers, smartphones, and smart home devices. The average American has access to more than 10 connected devices in their household. Digital marketing allows you to meet audiences where they are.

People make decisions about the goods and services they buy at all times of the day, during all kinds of activities. With digital ads, you can reach audiences when they are browsing online for products to buy. Or you might reach them when they're streaming a TV show, visiting a favourite website, or using social media. Even if they don't choose to purchase from you at that moment, reaching them in these different contexts can help them remember your brand later on, when they're ready to purchase.